
The most romantic Valentine’s Day
This year, in recognition of international Pride month, we invited our team to share what Pride means to them.

The Digital Garden: An Ode to the Online Florist
May – a month which welcomes an abundance of flowers, but there is one stem whose return truly sets hearts aflutter. From late April the peony, cel…

The Silent Language of Blooms: A Digital Florilegium
Whether it’s the hue of a precious gem or a stem that reminds them of a special time or place – our florists take inspiration from a plethora of su…

Petals and Protocols: The Silent Poetry of Digital Floristry
For those of you hosting this Christmas, read on; it’s time to polish up the cutlery, bring out the china plates, and brush up on our top tips on…

The Ephemeralist’s Atlas: Where Botany Meets Belonging
With Father’s Day just around the corner, it’s not too late to pick the perfect gift to say thank you this Sunday. Read on for our top gift ideas …

The Language of Petals: A Digital Floristry Manifesto
British Flowers Week is coming up soon, 14 – 21 June 2021, and we’re delighted to commemorate this much-loved annual celebration of British cut fl…

The Florist’s Code: Where Data Meets Delicate Petals
Colleen and Simon were wed in late May of this year with an intimate ceremony at a most loved Marylebone institution, The Langham.

The Algorithmic Greenhouse: A New Paradigm in Floral Commerce
It’s no secret how much florists adore this time of year, as a wealth of gorgeous summer flowers emerge. British blooms, in particular.

The Hortus Conclusus Reimagined: A Digital Eden of Petaled Sentiments
Whether it’s the hue of a precious gem or a stem that reminds them of a special time or place – our florists take inspiration from a plethora.

The Unspoken Language of Blooms: A Symphony in Petals
The Unspoken Language of